Starting a business by finding out your business name, choosing what products to sell, and creating a logo is a given but what else is there to look out for? We help this article helps you remain consistent and focused…

Minor inconveniences in the online payment process can have a lasting impact on customers which cancause a loss in loyalty and repeat purchases if these customers decide to power through the saidinconvenience in the first place.A few that are worth…

Demographic targeting or demographic segmentation is a type of market segmentation according togender, age, location, education, income, and others. These data help business owners segment themarket and help businesses target customers more accurately than before. Understanding target audiences is the…

Micro, Small, and Medium Enterprises, known better by the acronym MSMEs, share 99.58% of all business enterprises in the Philippines, according to the PSA 2021 List of Establishments. Small business owners share 8.63% in the total MSME market but face…

In today’s digital age, online payments have become an integral part of business transactions for Micro, Small, and Medium Enterprises (MSMEs) in the Philippines. However, along with the convenience comes risks and challenges that MSMEs need to address. This article…

GiyaPay was born out of a need to rehabilitate Boracay Island. Its mother company, BIMS- actually stands for “Boracay Island Management System”. This was an ambitious project started in 2019, where we worked with the Boracay Inter-Agency Task Force (BIATF),…

The customer is always right. It’s a phrase that has been used for decades and has become the mantra of customer service. Its more than just a phrase, its a principle that service companies live by.  In today’s fast-paced world,…

Alam mo ba kung bakit mahalaga ang wika? Ang wika ay napakahalaga para sa pagpapanatili, pagpapayabong, at pagpapalaganap ng kultura ng bawat pangkat ng tao. Pamamagitan ng wika, nagkakaroon tayo ng sariling sa tradisyon at kalinangan, paniniwala, pamahiin, at gayundin…

If you run a small or medium enterprise, you’ve probably heard about customer profiling. And if you’ve heard about it, you probably know what it can do to make your marketing a lot more effective. You see, business owners nowadays…