Minor inconveniences in the online payment process can have a lasting impact on customers which can
cause a loss in loyalty and repeat purchases if these customers decide to power through the said
inconvenience in the first place.
A few that are worth noting are the following:

1. Limited Payment Options
   A variety of quality products can lure customers to your website but if the payment options
   provided are not suitable for them, there is a big chance that the purchase won’t push through.
   Emails urging these customers to continue their purchase because “the items in their cart only
   have a few left in stock” may not be enough to convince them to find an alternative payment
   option that can be accepted by your business.
   A good solution to address the problem would be to adopt an online payment solution that can
   offer a wide array of payment options whether credit, debit cards, e-wallets, or others.
2. Complicated Checkout Process
   Checkout processes that force customers to create an account, pay for unexpected shipping
   fees, or send screenshots of their payment and other layers during the payment process can
   often discourage them to push through their purchase.
   A solution would be to add a progress indicator to show customers how close they are to
   completing the process and to avail of a payment service that gives the best of both worlds, a
   simple process for customers and for businesses.
3. Poor User Interface Design
   The current generation of customers instantly judges the look and feel of your business’s
   website or platform. User Interface Design can include content, simplicity, readability, and
   organization of your website.
   This conclusion can be decided by the users in less than a second so investing in a good design
   and good their party software solutions can be a benefit long term.
4. Lack of Customer Support
   Providing excellent customer service can improve your business’s reputation. It can provide a
   better relationship with your customers and even encourage repeat customers. This is even
   more crucial in the payment process so working with the right brand and the right people is
   essential in helping you improve your reputation.
   

Doing business is tough. These days, it takes less than a second for customers to leave your site mid-purchase. One of the biggest factors is during payment. Avoid these challenges by availing GiyaPay, an online payment solution that provides a simple and understandable payment process and excellent customer support.
Learn more by visiting the GiyaPay website at www.giyapay.com or by messaging GiyaPay’s Facebook and Instagram profiles.