There has been a rise in online shops and websites. More and more businesses have been shifting to online platforms. One big problem in their online business venture is when their customers do not follow through on their orders. They just simply add to cart but do not checkout.

If you have taken your business online, check out the list below and figure out if some of these are hindering your business:

1. The checkout process is too complicated.
   If your checkout process requires more than five (5) clicks, your customer won’t probably continue with their order. As much as possible you have to make it simple, quick, and convenient.
2. The lack of payment options.
   Customers dislike it when a website does not accept payment from the bank they are using or when their preferred mode of payment is not available. In this day and age, businesses need to be versatile. People care about convenience and if a website can’t provide such, their orders will continue to be in the cart forever.
3. Required to create an account.
   From a customer’s point of view– “Nope, too much time and effort”. Some customers just can’t be bothered to create an account just for an order. So if you are an online business owner, just take into consideration the extra time and effort your customers will have to exert upon check out when creating an account is made compulsory.
4. Unsure of security features.
   If you are a well-known business, your customers are probably comfortable shopping on your website. However, for smaller or new businesses this might be a challenge. Customers don’t feel comfortable just typing out their credit card information due to scams and fraudulent issues, especially when your brand is still gaining awareness. Hence, gaining customer’s trust towards your brand should be a priority.
5. Prices displayed in foreign currencies.
   A common goal of eCommerce businesses is to serve a wider market, possibly internationally. However, it is common for an eCommerce store to display the currency of the main area of business. When clients can’t locate pricing in their native currency, they will likely search for another store.

Aside from having traffic into the website as a focus, the end goal is still the checkout. Making the process as smooth and easy as possible will increase the odds of your customers following through with their payments.

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A great payment integrator like GiyaPay can streamline the payment process! This is a service that provides a lot of benefits and makes payment transactions so much easier for everyone. GiyaPay is an easy-to-use online payment solution that unifies a variety of online payment gateways into one payment button. It aims to provide easy set-up with a simplified user journey for the Payor and consolidated reports for the business.

You can learn more about the service by going to https://giyapay.com. GiyaPay can be your complete payment solution!

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References:
‍[1] 30 Reasons Why People Don’t Buy From Your Website. (2020, August 24). Retrieved from https://www.webalive.com.au/why-people-dont-buy-from-a-website/
‍[2] Adeshara, K. (2013, October 29). 10 Reasons People Abandon Online Shopping Carts. Retrieved from https://www.sitepoint.com/10-reasons-people-abandon-online-shopping-carts/[
3] Boag, P. (2017, August 01). The Top 4 Reasons Users Abandon Their Carts and What to Do About it. Retrieved from https://www.shopify.com.ph/partners/blog/reasons-for-an-abandoned-cart
‍[4] Charlton, G. (2020, September 08). Why Do People Abandon Shopping Carts? Retrieved from https://www.salecycle.com/blog/strategies/infographic-people-abandon-shopping-carts/
‍[5] EPOS BrandVoice: The CIO Frontier: 5 Insights About Innovation & Tech From EPOS Leader Jeppe Dalberg-Larsen. (2020, December 02). Retrieved from https://www.forbes.com/sites/epos/2020/12/02/the-cio-frontier-5-insights-about-innovation–tech-from-epos-leader-jeppe-dalberg-larsen/?sh=1ce9bc94a793[6] Serrano, S. (2020, August 06). Top 10 Reasons (and solutions) for Shopping Cart Abandonment. Retrieved from https://www.barilliance.com/10-reasons-shopping-cart-abandonment/